DAIWA LIFESTYLE
Art Direction, Graphic Design, Web Design
Photographs: Taro Mizutani
Beams Creative: Kei Matsushita
Production: Aya Satake
Web Cording: Past inc
フィッシングを起点に、 アウトドアの様々なシーンをシームレスにつなぐ DAIWAが新たなに提案するマルチフィールドライン。 刻々と変わるフィールドの天候や気温の変化にも対応できるレイヤードスタイルをベースに、統一した世界観のコレクションを展開。特徴的なジップワークやアイテムをキーカラーで統一するなど、従来の概念に固執しないデザイン性を重視しました。
Be in the Field.
アウトドアを愛する、すべての人たちへ提案していきます。
https://www.daiwa-product.com/apparel/lifestyle/
DAIWA’s new multi-field line seamlessly connects various outdoor scenes, starting with fishing. The collection is based on layered styles that can cope with ever-changing field weather and temperatures, and has a unified world view. The emphasis is on design that does not adhere to conventional concepts, such as distinctive zip work and items in key colours.
Be in the Field.
This is a proposal for all people who love the outdoors.
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